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Strategic Marketing Masters - MSc/PgD/PgC

Cardiff Metropolitan University

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Cardiff Metropolitan University

Course options

2 options available

  • Qualification

    MSc - Master of Science

  • Location

    Llandaff Campus

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    1 year

Course summary

Course Overview

The broad aim of the programme is to produce marketers and marketing managers who can run and successfully integrate at a managerial level in a broad range of organisational and marketing environments. The course will be suitable for graduates motivated by the desire to launch a career or develop an existing one in the marketing field. This means that you will not be content to merely be presented with sets of theories and principles of marketing, but also expect to be given ample opportunity to critically evaluate the usefulness of these theories and principles in practice, especially in relation to your own particular needs.

The MSc Strategic Marketing will provide this opportunity in a number of ways, from case studies, projects through to the final thesis orientated assessment. We believe this programme gives its students the best chance to do well in a jobs market that will expect leaders and managers of the future to be equipped with the insights, education and skills needed to operate in what will be increasingly knowledge-intensive and complex environments.

Assessment

Assessment on the programme is mixed and will include a variety of formats?.

Employability & Careers

The MSc Strategic Marketing programme has been designed for people wanting a successful and rewarding career in marketing generally, but also in the following, specific areas: Advertising/ Communications; Consumer behaviour; Branding; Digital and E marketing; Market Research; Media integration; International Marketing Strategy. Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.

Tuition fees

Students living in Hong Kong
(International fees)

£ 17,600per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Cardiff Metropolitan University

Cardiff Metropolitan University

Cardiff Metropolitan University

  • University League Table

    62nd

  • Campus address

    Cardiff Metropolitan University, Student Recruitment & Admissions, Western Avenue, Cardiff, Cardiff, CF5 2YB, Wales

VIEW PROFILE
Cardiff Met is home to 1,200 international students from over 130 countries.
International students are valued and respected for the unique experiences and views they bring to university life.
A University of Sanctuary, Cardiff Met creates a safe and welcoming space for asylum seekers, refugees and migrants, supporting them to reach their potential.

Subject rankings

  • Subject ranking

    Marketing

    45th out of 87 4

  • Entry standards

    / Max 204
    125 61%

    43rd

  • Graduate prospects

    / Max 100
    78.0 78%

    40th

    22

  • Student satisfaction

    / Max 4
    3.08 77%

    39th

    36

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