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MSc Marketing Analytics

University of Stirling

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University of Stirling

Course options

4 options available

  • Qualification

    MSc - Master of Science

  • Location

    University of Stirling

  • Study mode

    Full time

  • Start date

    22-SEP-25

  • Duration

    12 months

Course summary

Overview

The increase in the collection and analysis of Big Data, - extremely large sets of information, such as social media comments or online product reviews - can provide valuable insight to consumer behaviours and preferences. As a result, businesses need market research analysts who are able to handle data and apply it to real-world marketing contexts.

This course is designed to provide students with a thorough understanding of the industrial and scientific relevance of marketing analytics and their application in strategic and operational decision making for organisations that use Big Data. It's been developed to equip you with the practical, evaluative and analytical skills to allow you, as a future Marketing Manager, to influence and develop strategy and performance within organisations, as an expert in marketing analytics.

The course is multidisciplinary, combining the Stirling Management School’s expertise in marketing, business management and leadership with computing expertise. A key feature of the course is an Industry Partnership and Action Learning approach through consultancy projects with industry. To finish your studies, you'll undertake a three-month project giving you an opportunity to apply in the concepts and theories you've worked on during the course to a real-life topic.

Course objectives

The course is tailored for those who plan to pursue a career in the field of Marketing Analytics, as well as those seeking professional development or career change. It answers the industry’s demand for a skilled pool of graduates who can apply data science to solve marketing challenges.

Tuition fees

Students living in Hong Kong
(International fees)

£ 22,900per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Stirling

University of Stirling

  • University League Table

    53rd

  • Campus address

    University of Stirling, University of Stirling, Stirling, Stirling, Stirling, FK9 4LA, United Kingdom

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Subject rankings

  • Subject ranking

    Computer Science

    59th out of 117 5

    21st out of 87 1

  • Entry standards

    / Max 227
    151 67%

    32nd

  • Graduate prospects

    / Max 100
    77.0 77%

    74th

    5

  • Student satisfaction

    / Max 4
    2.84 71%

    100th

    3

  • Entry standards

    / Max 204
    180 88%

    4th

  • Graduate prospects

    / Max 100
    82.0 82%

    26th

    22

  • Student satisfaction

    / Max 4
    2.98 74%

    64th

    43

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