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MSc Global Marketing

University of York

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University of York

Course options

2 options available

  • Qualification

    MSc - Master of Science

  • Location

    York campus

  • Study mode

    Full time

  • Start date

    15-SEP-25

  • Duration

    1 year

Course summary

The MSc Global Marketing will equip you with an in-depth and critical understanding of marketing theories as they apply to local, national, and international environments.

The course stands out from other marketing degrees with its international focus, its emphasis on ethical and sustainable marketing and its formal links with industry.

You'll study a range of contemporary topics based on our leading research, including global marketing, social and ethical marketing, digital marketing, and brand management. Our cohort-specific, research-informed teaching is delivered by leading academics and industry experts and is updated year-on-year to reflect the latest thinking.

This course will provide you with the academic knowledge and practical skills to pursue marketing careers in private, public, and not-for-profit sectors around the world. Our graduates have gone on to work for organisations such as Nestlé, Accenture, EPSON, and Coca-Cola.

Accreditation

In recognition of the valuable skills our students gain, this course is accredited by the Chartered Institute of Marketing (CIM). Successfully completing the MSc Global Marketing confers Graduate Gateway status, taking you partway towards a professional CIM qualification.

Assessment and feedback

Your modules are assessed with a mixture of exams, essays, and presentations. You'll also complete formative assignments including presentations and literature reviews. You'll receive feedback on all the work you submit, helping you to understand your strengths and identify areas for improvement.

Your final assessment is an 8,000-word dissertation, which makes up a third of your overall grade.

Careers and skills

The specialist skills and insight you'll develop are valued by businesses in virtually every field. This course will provide you with the knowledge and skills needed for management roles in private and public sector organisations around the world.

Our graduates go on to careers in all aspects of marketing and management. Each year, some continue their studies, joining the York Management School doctoral programme.

Career opportunities

  • Brand specialist, Amazon
  • Brand activation, Coca-Cola
  • Talent management trainee, EPSON
  • Web content specialist, Gear4Music Ltd
  • Marketing intern, L'Oréal UK
  • PR and communications executive, Teenage Cancer Trust

Tuition fees

Students living in Hong Kong
(International fees)

£ 30,530per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of York

University of York

University of York

  • University League Table

    17th

  • Campus address

    York campus, Heslington, York, York, YO10 5DD, England

VIEW PROFILE
One of only four UK universities (beside Oxford, Cambridge and Imperial) with TEF Gold for teaching and Top 10 for Research Quality (Complete University 51ÊÓƵ).
Access to long-held industry partnerships, research centres, and resource archives. These all contribute to York’s extensive employability opportunities.
Home to 20,000+ students from more than 150 countries, creating an inclusive community and lifelong global network through the York for Life alumni platform.

Subject rankings

  • Subject ranking

    Marketing

    6th out of 87 28

  • Entry standards

    / Max 204
    155 76%

    15th

  • Graduate prospects

    / Max 100
    90.0 90%

    4th

    8

  • Student satisfaction

    / Max 4
    2.93 73%

    75th

    30

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