Course options
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Qualification
MSc - Master of Science
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Location
The University of Manchester
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Study mode
Full time
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Start date
01-SEP-25
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Duration
1 year
Course summary
Course description
MSc Digital Marketing gives you exposure to this dynamically changing marketing environment, provides you with a strategic understanding of relevant marketing processes, tools and tactics, and helps you to navigate various challenges by providing you with unique analytical and problem-solving skills developed in an inter-disciplinary context. Enriched with expert insights from the most recent cutting-edge research, the programme will help you to provide innovative solutions and sophisticated justification for any type of marketing decision you are faced with.
Aims
Build an understanding and a critical appreciation of digital marketing concepts, strategy, techniques, and analytics
Develop the ability to capture the full scope of digital marketing processes and relationships systematically and analytically
Gain understanding of research methods and analytics, including techniques of data collection and analysis necessary for digital marketing
Acquire project management skills
Opportunities to apply digital marketing skills in practice
Coursework and assessment
Assessment across the course units varies, and includes a combination of examinations, course work, group project and presentations, individual essay and assignments. A group project is also normally undertaken.
Career opportunities
Graduates from this course are well suited to careers in both the academic and business world. Graduates have gone on to work in marketing positions in blue chip companies throughout the world and to pursue academic careers in many institutions both in the UK and overseas. Doctoral students have gone on to investigate topics including ethical consumerism and relationship marketing in professional services.
Tuition fees
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- Tunisia
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£ 29,000per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information
University of Manchester
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University League Table
22nd
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Campus address
The University of Manchester, Oxford Road, Manchester, Manchester, M13 9PL, England
Subject rankings
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Subject ranking
14th out of 87 1
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Entry standards
/ Max 204163 80%6th
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Graduate prospects
/ Max 10065.0 65%65th
1 -
Student satisfaction
/ Max 43.08 77%39th
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