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Marketing PhD

Abertay University

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Abertay University

Course options

4 options available

  • Qualification

    PhD/DPhil - Doctor of Philosophy

  • Location

    Abertay University

  • Study mode

    Full time

  • Start date

    FEB

  • Duration

    3 years

Course summary

Overview

Abertay’s research culture encourages areas of cross-disciplinary and inter-disciplinary working that are consubstantial to the latest evolutions of the marketing discipline.

We are particularly attentive to the latest evolutions in knowledge and practice that relate to strategic and digital marketing, and consumer behaviour. For example, the phenomenon of social media influencers presents ample opportunities for research, considering that billions of consumers regularly use social media platforms. Potential topics could include determinants of social media influencer success and ways in which social media influencers affect consumer behaviour.

PhD

The award of the Doctor of Philosophy demonstrates that the main focus of your work is your personal contribution to knowledge in your discipline or field, through original research or the original application of existing knowledge.

How long is a PhD?

If you are studying full-time, you are expected to complete the award in 36 months. The minimum period to receive this is award is 24 months and the maximum is 48 months.

If you are studying part-time, you are expected to complete the award in 48 months. The minimum period to receive this award on a part-time basis is 72 months and the maximum is 96 months.

Tuition fees

Students living in Hong Kong
(International fees)

£ 13,750per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Abertay University

Abertay University

  • University League Table

    99th

  • Campus address

    Abertay University, Bell Street, Dundee, Dundee, City Of, DD1 1HG, Scotland

VIEW PROFILE
Abertay's small size is a strength, offering its students a more personal university experience with a friendly community vibe on its compact campus.
Pioneers of videogame and cybersecurity education and research, and a reputation as one of the world's most respected institutions for computer games degrees.
Supports prospective and current students from across the world. 20% of Abertay's student body is international, with 90 nationalities represented on campus.

Subject rankings

  • Subject ranking

    Marketing

    82nd out of 87

  • Entry standards

    / Max 204
    144 70%

    21st

  • Graduate prospects

    / Max 100
    70.0 70%

    58th

    20

  • Student satisfaction

    / Max 4
    2.98 74%

    64th

    48

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