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International Marketing MSc

Leeds Beckett University

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Leeds Beckett University

Course options

2 options available

  • Qualification

    MSc - Master of Science

  • Location

    City Campus

  • Study mode

    Part time

  • Start date

    15-SEP-25

  • Duration

    3 years

Course summary

This course will prime you to take advantage of opportunities in the international marketing sector.

As part of this course, you’ll:

Explore the risk, nuances and complexities of operating in a global environment

Gain a broad overview of international marketing in the post digital era and understand how to use your knowledge to help steer businesses to success globally

Explore the psychological and sociological aspects of consumer behaviour

Learn how to plan and implement effective communication campaigns in an intercultural context

Build knowledge and understanding of emerging markets

Learn to identify the characteristics of successful international and global brands, and understand the techniques used to manage them

Develop the tools and knowledge to make a valuable contribution to any organisation that operates in, or plans to develop, non-domestic markets

Choose a topic with an international or global emphasis for your Marketing Project to practise applying your expertise

Teaching expertise You’ll be guided and supported throughout your course by our expert academics. The teaching team will support you to develop the knowledge, skills and confidence to make an immediate impact on your career. Bringing your learning to life This course has a strong focus on employability, and you’ll be encouraged to apply your learning. You’ll use case studies to critically analyse how effective marketing techniques can be. In addition, you’ll be given opportunities to relate your study to organisational practices.

Tuition fees

Students living in Hong Kong
(International fees)

£ 8,950per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Leeds Beckett University

Leeds Beckett University

Leeds Beckett University

  • University League Table

    75th

  • Campus address

    Leeds Beckett University, City Campus, Leeds, Leeds, LS1 3HE, England

VIEW PROFILE
Leeds Beckett is a global university, with an alumni community of over 250,000 people based in 166 countries around the world.
LBU degrees are available to study in-country in Botswana, China, Hong Kong, Malaysia, Mauritius, Nepal, Singapore and Vietnam.
International students can apply for scholarships and receive in-country application support in China, India, Indonesia, Nigeria, Qatar, and Vietnam.

Subject rankings

  • Subject ranking

    Marketing

    52nd out of 87 2

  • Entry standards

    / Max 204
    117 58%

    60th

  • Graduate prospects

    / Max 100
    83.0 83%

    20th

  • Student satisfaction

    / Max 4
    3.18 79%

    17th

    1

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